Images play an important role in marketing because they attract the attention of customers and help them to better imagine a product or brand. In humans, a good 90% of the information transmitted to the brain is visual stimuli. Below are five important points that illustrate the importance of images in marketing:
1. Attention
Images capture the attention of customers: In a world where we are confronted with a flood of information every day, it is important for brands to attract attention. A well-chosen image can capture customers’ attention and help get them interested in a product or brand.
2. Emotionality
Images help convey emotion: One of the strengths of images is that they are able to convey emotions. By using images, brands can try to evoke certain feelings – ideally positively associated ones – in their customers, for example happiness, satisfaction or a sense of adventure.
3. Storytelling
Images support a brand’s narrative: A brand always has a story that wants to be told. Images can help convey that story and give customers a better understanding of the brand.
4. Credibility
Images improve brand credibility: a professional and appealing image can help a brand appear more credible. Customers tend to perceive brands that use high-quality, good-looking images as more reputable and trustworthy.
5. Search engine relevance
Images are important for search engine optimization: images can also help a brand be found more easily in search engines. By using relevant images that are appropriately optimized, brands can ensure that their content is found more easily.
Conclusion:
Images play an important role in marketing as they attract customers’ attention and help them better visualize a product or brand. They can convey emotions, support a brand’s narrative, improve brand credibility, and be important for search engine optimization.
