In hybrid productions we use virtual, digital locations to stage models as in a real location shoot.
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From 3D model to virtual runway
In modern production facilities, the 3D data can be fed directly into the textile machines. This makes the entire manufacturing process from development to production faster, safer and more efficient.
The fashion shooter concept – how 3D visualizations can be realized on the model
If a company has introduced digital product development, then the step to digital image content creation is not far away. With the Fashion Shooter concept from elyum, the realization of ...
What actually is hybrid production?
Hybrid productions are photo productions where we combine digital photography with the possibilities of 3D visualization. Why do we do this?
Evening sun all day? How is that possible?
With photo productions in the virtual studio, there are some special features that are not possible with real shoots: special lighting moods such as morning or evening sun can be ...
Using digital design and editing software – what considerations should be taken into account?
Digital editing software not only pursues the task of outputting cuts ready for production, but also of supporting the design process - this is particularly ensured by an immediate visual ...
5 reasons why companies should rely on digital product development in the future and also use the data for image content creation
The possibilities inherent in a digital end-to-end process are vast and can reduce previous lead times many times over. Here are five reasons why it makes sense to create apparel ...
How does a digital location change work?
For hybrid productions, we can change the virtual location quite simply with a click of the mouse - in contrast to real onlocation photo productions, we lose almost no time ...
The importance of images in marketing
Images play an important role in marketing because they attract the attention of customers and help them to better imagine a product or brand. In humans, a good 90% of ...
In 5 steps to the perfect fashion e-commerce photo
In large-volume photo productions for e-commerce, the processes are crucial. To ensure that a shoot is a complete success in every respect ...
The 1:1 of goods logistics – barcode, labels & co.
In order to be able to produce efficiently with high-volume productions, it is important to have an overview right from the start. When goods are delivered, there are always surprises: ...
What kind of photographs are there?
The strong growth of e-commerce business in recent years has led to a surge in image content.
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