“The use of 3D in textile design reduces effort and time in product development and opens up completely new possibilities in marketing.”
Fashion manufacturers are becoming more and more involved with the digitalization of product development processes. Designers are already using 3D tools to sketch and develop fashion, enabling them to get a faster and better impression of the products. Fits can be tested in advance on digital models, clothing can be adapted more precisely to the wishes of the target group and a more intensive idea of the end product can be conveyed.
Especially in the fast fashion sector, the main objectives of digitization are to reduce time and costs by saving on samples and prototypes as well as their logistics, thus achieving a massive reduction in time-to-market. Of course, this also creates an improvement in sustainability for the fashion brand.
But 3D models also help in downstream marketing processes, can save on photo and video productions, for example, and can also deliver automatically generated content – and very soon in real time and even individualized.
For an established German women’s fashion brand, the implementation of social media animations was realized. In the first step, creative concepts and mood boards were developed and coordinated with the client. For the implementation, the native 3D data of the upstream design – in this case CLO3D – could be used and precisely simulated on the body and prepared for the animation.
Such animations are only one of many possibilities. In addition, images of various types can be produced, such as model images, location images and cut-outs. In addition, possibilities such as AR/VR applications are also possible. All these content forms are based on one and the same digital database.
Advantages of 3D data in the fashion sector:
- Massive time and cost savings due to the elimination of manual drawings as well as physical samples
- Direct usability in marketing and thus shortening of time-to-market
- Simplified, direct and faster communication in product development
- Fast, automated and customizable content generation for all marketing channels (“from product image to virtual try-on”)
- Contribution to sustainability by saving transport routes (elimination of physical samples)
Another advantage of 3D data generation in the fashion sector is the simplified, faster and better communication channels between brands and their production partners. 3D models are provided online, eliminating the need to send drawings and samples. In modern production facilities, the 3D data can be fed directly into the textile machines. This makes the entire manufacturing process from development to production faster, safer and more efficient.
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